How Social Media Can Benefit Your Firm

While you have undoubtedly heard the names (Facebook, Linkedin, Plaxo, YouTube, Twitter, etc.) you may not understand what social media really is or how to leverage its marketing capacity.

Basically, social media is permission-based, interactive online conversations between individuals who share common interests. While countless folks have leveraged platforms such as mySpace to promote their favorite films, books, movies, politics, etc., companies can tap the medium's unfiltered environs to promote their organizations.

Unlike more traditional media (websites, print material, advertising, etc.) the messaging cannot be overtly promotional. It must be personal, engaging and provide value.

The Marketing Executives Networking Group has identified the top 10 advantages of social media:
1. Customer engagement
2. Direct customer communication
3. Speed of feedback/results
4. Learning customer preferences
5. Low cost
6. Brand building
7. Market research
8. Credibility of the "crowd"
9. Reach
10. Great lead generation
If your firm is looking for help in tapping social media or you're looking for a speaker on the subject, we can help.